Even when the market is hot and homes are selling fast, you’ve got to make sure your listing sets itself apart from competing homes. But when the market slows and the dreaded winter rut takes hold, you need to do everything you can to capture the attention of limited buyers and show them why your listing is the home they need to move on now!
Pictures move the masses and if you’re not careful, they can move prospective buyers away from your listings online. Check out these four buyer photo turn-offs to avoid and tips for making sure your listings are getting the right attention online!
Turn-Off #1: The Lonely Listing Photo
The number one way to turn off web-surfing and mobile buyers is featuring only one or no listing photo.
Tip: Remember, you can add more than 100 photos to any of your listings on Trulia by visiting My Listings.
Turn-Off #2: Amateur Lighting Mistakes
Your online listing photos are your shot at making your seller’s property look like a dream home. When photos are gray, grainy, or make your home look like a dreary prison cell, you’re ruining your only chance at a first impression. Here are a few quick tips for using light to make buyers click “Contact an Agent”:
- When shooting outside, make sure the sun is behind you. The light will act as your own natural “studio light” brightening up the property.
- Make your photos look cheerful; show off natural light inside by shooting on a sunny day.
- If your listing doesn’t have windows or natural light, bring your own “sunlight.” Investing in household lamps (or toting a few in from your office) can go a long way toward producing better photos by brightening things up.
Turn-Off #3: Missing Photos
If your listing is being overlooked online, it might be because you’re not showing the right areas.
Be sure to show these areas consumers we surveyed said make a home most attractive:
- Outdoor living spaces
- Unique add-ons like hot tubs, special appliances, or wiring for an entertainment system
- While you want to show off as much of the home as possible, focusing on these top priority living spaces are what really matters when it comes to generating inquiries and offers.
Turn-Off #4: The Clutter Monster
When it comes to listing photos, clutter can be a seller’s worst enemy. When consumers view listings online, they want to see the property, not years of your decorating and collectibles.
Here are a few easy staging adjustments you can make right before you shoot pictures to make for better photos:
- Remove cars from the driveway or garage
- Completely clear off any table and counter spaces
- Clear out the corners before you shoot a room
You’ve heard it plenty of times… “pictures are worth a thousand words.”
Now, go make sure that the pictures on your listing are the best they can be, or hire the Ian Bush Homes, and let us professionally present your property to the market!
Credit: Trulia Pro Blog